Jan 27, 2006
Exposing yourself – Have you recently made an important discovery? Is your research now in press or accepted for publication? Does your research deserve to reach as wide an audience as possible?
If you answered, “Yes!” to any of these questions, then we can can help you create a news release that will grab the science headlines. The release can then be placed in the hands of science writers and journalists safe in the knowledge that the facts are straight and your results are highlighted not hyped. Your work could make the headlines in popular science magazines, papers, websites and many other outlets the world over, providing useful support for those funding applications that ask, “So what?”
Contact us immediately for increased exposure!
When you hear your paper is accepted get in touch with us right away. Tell us briefly the purpose of your study, the reasons you think non-specialists and non-scientists will find it interesting, and whether there are any particular aspects of the work we should bear in mind when writing about the research. We can then tailor appropriate questions to you to get to the heart of the story and prepare the news release.
You can make the most of the process by sending us a preprint in advance (PDF is best, but Word and other formats are fine) and be assured that we will adhere strictly to any embargo conditions laid down by the journal in question. You can also assist in the preparation of the release by highlighting other pertinent references in the field. Any images that might be used to improve the visual impact of the release could also be suggested at this stage. The more information you provide the more we will have to create an accurate and exciting summary of your work. You may wish to list two or three relevant websites, including your own, that would help journalists who follow up the story. Most importantly, tell us how your findings might affect people in their every day lives or whether applications might ultimately be developed from it.
Please be aware that we will breach no journal embargoes and will work in conjunction with your institute’s press office or public relations department as appropriate. We will prepare a draft of the news release and return it to you for editing and approval. We will also coordinate with your news office as necessary to ensure the news reaches the widest possible media audience to coincide with the date of publication.
The David Bradley Science Writer partnership has been in the business for sixteen years writing for many markets including daily papers, magazines, websites and others including Science, New Scientist, American Scientist, Nature, and Proc Natl Acad Sci. We also have extensive experience of creating attention-grabbing news releases for the likes of the Institute of Physics and publicity materials for the National Academy of Sciences, Royal Society, Argonne National Laboratory, Engineering and Physical Sciences Research Council (EPSRC), Natural Environment Research Council (NERC), PSIgate, and Council for the Central Laboratory of the Research Councils (CCLRC). Senior partner David Bradley is a qualified chartered chemist and a member of the US National Association of Science Writers and the Association of British Science Writers. The Partnership also includes experienced proof-reader and editor Tricia Cross BS Dip RSA who ensures each news release is crafted with precision to reflect your science in the best possible light.
Contact us to find out how we can help increase your public exposure and to discuss rates.