wHy aRE LeaRNeD SoCietIES SO KeEn on ACRoNyMS

Just in, a press release from the Royal Chem Soc. I really didn’t get far into it because I stumbled at the first major acronym – EuCheMS. Why is it that learned societies and academics in general opt for all these acronyms with mixed upper and lower case letters?

I realise they’re an aid to remembering and pronouncing the acronym, but EUCHEMS would look soooo much neater on the page.

TtFn