Why Pharmas Need the Three R's

Repositioning, Reprofiling, Repurposing

by David Bradley

Nature article by David Bradley<p>
Repositioning, reprofiling, repurposing. Whatever you call it, finding new careers for old drugs is fast becoming big business. Considerable revenues and savings are to there to be made in discovering alternative purposes for known compounds.

As Nobel laureate James Black famously said, "The most fruitful basis of the discovery of a new drug is to start with an old drug." With faith dwindling in new technologies to drive the drug discovery engine, the need for scientific approaches to cultivating new uses for existing drugs, or those that are about to enter the market, is rising in importance.

You can read the complete article by David Bradley

on the Nature website.

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