Diluting homeopathic advertising HT @SilvianaJ – The Advertising Standards Authority has ordered online homeopathy advertisers to stop making claims that their treatments work. [Because they don't!] The ASA’s remit was extended to regulating websites in March 2011, since when it says it has received more than 150 complaints about claims for the efficacy of homeopathy. While it carries out a “wider investigation” the ASA has told advertisers to delete content that “claims directly or indirectly that homeopathy and homeopathic products can diagnose/treat/help health conditions”.